Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and going to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be an overview. The concepts of pricing and distribution are complex and a good understanding is what should be absorbed in this week of study.
Construct a minimum 1,400 word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address these elements as taken from the Marketing Plan Outline and Timeline section titled, “Product, Place/Distribution, Promotion, and Price Strategies,” and shown below:
Price and Place/Distribution:
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
This is a continuation of your global or multi-regional company, as selected in Week 1, and will be incorporated into your overall marketing plan for Week 6.
Include in-text citations and references for text (must be used with every assignment in this course), and a minimum of four peer reviewed references, at least two from UOP Library, Electronic Reserve Readings, and/or syllabus embedded videos.