Communication Strategy

Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned reading articles are attached but also must include other academic relevant resource, minimum of 4 reference and 3 should be outside academic relevant resources. Must include intext citations. Short and simple but thorough sentences, no run-on sentences. Please include the free links to outside academic resources. Does not need cover page.


Based on what you have learned about your company (Facebook), develop a communication strategy for the company including messages, targets, delivery channels, and the objectives for each target. Include Norton & Coffey (2007) (article attached) structure for organizing the presentation of your strategy. Please develop this strategy in a conscientious and thorough manner. Your document should be between 6-9 pages long, double-spaced, not including the title and reference page. Please include a chart to summarize the highlights of your strategy.

Grading Rubric




This criterion is linked to a Learning Outcome Company Research

30.0 pts

Assignment demonstrates excellent analysis and excellent use of the assigned reading materials, as well as other sources to develop a communication strategy for the firm. The strategy relies on Norton & Coffey (2007) as a structuring tool, but also displays good independent thinking and creativity.

30.0 pts

This criterion is linked to a Learning Outcome Content and Development

30.0 pts

Content is very comprehensive and well presented. The structure of the presentation covers all of the recommended topics indicated in the assignment and in the readings. There is no repetition between sections and the logic of the document is clear. The strategy developed is fully consistent with the firm’s existing positioning and communication practices.

30.0 pts

This criterion is linked to a Learning Outcome Length, Sentence Structure, Grammar, Spelling and APA Form and Style

30.0 pts

Sentences are structured correctly. There are no grammatical or spelling errors. The assignment respects assignment guidelines and uses proper APA form and style, where appropriate.

30.0 pts

This criterion is linked to a Learning Outcome Timely Submission

10.0 pts

Assignment is submitted on a timely basis.

10.0 pts

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