Which sectors related to retail display the lowest ratings, business and finance help

Berman and Evans reference the American Customer Satisfaction Index in Table 20-3 of the textbook. Go to the ACSI website at www.theacsi.org and explore the website for a few minutes.

Next, go to the National, Industry, and Sector Results page at http://www.theacsi.org/national-economic-indicator/national-sector-and-industry-results.

Examine the customer satisfaction results and answer the following questions:

  1. Which sectors related to retail display the lowest ratings? From
    a retail strategy perspective, why do you think this is the case?
  2. From a retail strategy perspective, why do you think the sectors in
    the e-commerce industry earned the rankings that are reflected?

Now, navigate to the page that shows benchmarks by company: http://www.theacsi.org/customer-satisfaction-benchmarks/benchmarks-by-company.
Find a favorite retailer of yours on the list and examine the company’s
rankings compared to its competitors. How can this benchmark
information help inform a retailer’s strategy? If you were the CEO of
the company you chose, what would you do to either improve or reinforce
your company’s position on the benchmarking chart?

Total answer can be a few short paragraphs

Please include at least 1 source

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