Drawing on recent publications, find a case study and: 1. Evaluate how changes in (a) the macro envi

Drawing on recent publications, find a case study and:
1. Evaluate how changes in (a) the macro environment and (b) micro factors influencing the firms competitive strategy. (50%)
2. Create a business model canvas for the selected case study. (30%)
3. Discuss how game theory might affect the formulation of the firms competitive strategy (20%).

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