A.Describe reasons for hesitancy in delivering bad new and the impact of the mum effect. B.Explain..

A.Describe reasons for hesitancy in delivering bad new and the impact of the mum effect.

B.Explain how delivering bad-news messages impact credibility.

C. Describe the criteria for evaluating bad-news messages in term of controllability, likelihood, and severity.

D. Explain considerations for deciding which channels to use when delivering bad-news messages.

E. summarize principles for effectively delivering bad-news messages.

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