Questions and Case Study are attached to the additional files. The case Study is describing a UK The Stirling Bakers organisation considering to expanding and exporting theirs product to the other countries.
For a report has to be chosen one country from case study (Canada for example) and describe evaluate country trade market, by using PESTEL factors and other relating to the questions. Important is the country profile and does the country they want to enter into has a high maket growth, are they in WTO, main economic indicators GDP, political risk research.
Also describe company situation.
The helpful sources are: https://www.cia.gov/library/publications/the-world-factbook/
http://www.ukti.gov.uk/export/howwehelp/exportmarketingresearchscheme.html
http://www.scottish-enterprise.com/knowledge-hub/articles/case-study/food-drink/loch-ness-brewery?intcmp=hp10-2015wk49
www.britishchambers.org.uk
Sources are also added to the additional files.
Here are only question below in Additional file there are crearly expained what answer for each question should included:
1. Explain and justify the reason why The Stirling Bakers is considering entering international markets.
2. Describe a minimum of two sources of information that The Stirling Bakers should access before deciding which international markets to enter.
3a) What are PESTEL factors and why are these important when considering opportunities and threats of entering international markets?
3b) Using three PESTEL factors, explain key opportunities and threats that The Stirling Bakers should think about when considering entry to international markets.
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