2. Individual Requirements One case per student. a. Each student is required to present an analysis

2. Individual Requirements One case per student. a. Each student is required to present an analysis of a case individually and/or with another person, depending on class size. Presentation grades, even for teams, are recorded separately. Students will present one case during the semester. The PowerPoint presentation will include a SWOT of the company, an overview of the case, recommendations for the company, ana analysis using the articles of how well the company is doing, and an update on what the company is doing now. Students are encouraged to use videos and images in their PowerPoint presentations. The presentations are approximately 30 minutes long. b. In addition each student will individually write up the case. A separate case write-up should be spiral bound with a cover sheet. The case write-ups are approximately fifteen to eighteen pages long including the cover memo, executive summary, table of contents, end notes and works cited page, but not including all source documents. Source documents should not include the case and article. The source documents are not part of the page count for the case. The case write-up is due by the end of the week on the Friday after we discuss the case. Please turn in cases to the office CCB 305 by 5:00 pm. Each case write-up includes the following parts: Cover page
Cover memo (Single spaced, Insert behind the cover page. Do not bind. No page #)
(Note: the rest of the report is double spaced)
Executive summary (3 paragraphs. Paragraph 1 summarize the research, paragraph two
highlight the report, and paragraph 3 summarize conclusions and reocmmendations about
the company and any future suggestions.)
Table of Contents using Styles
Introduction/Overview of the write-up (One paragraph introducing the case.)
Summary of the case (at least 2 pages, but no more than 3 pages)
SWOT analysis of the company or cluster (2 pages minimum)
Update on the case (2 pages minimum)
Analysis of the case using terms from the article/readings and explanation of key problems
in the case (2 pages minimum)
Recommendations (2 pages minimum, 3 to 4 concrete suggestions to improve, 2 must use
the articles assignmed.)
Citations ( Endnotes, Use word Footnotes and change to Endnotes. Use Chicago Tirabian,
See Library Website for Harvard Business School Style guide to Chicago Tirabian. Do not
use MLA nor APA () in page citations. Learn to use footnotes changed ot endnotes.)
Bibliography or Works Cited page (ten or more references expected in order of authors last
name. If no author, use the name of the publication first, such as Mintel.) When using terms in the reading (in italics), followed by your specific recommendations to the key decision maker in the case as well as the rationale that you used to reach the proposed recommendation. Frameworks and terminology from the text and readings should be used to structure your analysis and to demonstrate your mastery of the content matter. Grading will be based on the following factors: 1) how well the analysis is written (clarity, grammer, syntax, punctuation, and flow); 2) quality of recommendations and logic used to support the recommendations; 3) mastery of course content and relevant frameworks as demonstrated by the use of terms; 4) research based on both endnotes and a works cited page; and 5) summary description of the case, 5) summary of the case, and 6) correct use of formatting as assigned.) Grades are a percentage of the total of these six items that are equally weighted. If students exceed expectations, then a seventh item is added into the grade. An example of the cover memo follows: Executive Summaries
Formatting – Preceed the Table of Contents. Use Roman Numeral I for the page number and ii for the Table of Contents page number, followed by a Cardinal Number 3 for the next page. Double space the Executive Summary and include the following three paragraphs. Paragraph 1 describe the sections in the report (ex. SWOT analysis, company analysis, updates, recommendations, etc.). Paragraph 2 highlight key aspects of the report. (ex. Sun Microsystems struggled with managing global teams.) Paragraph 3 note your recommendations (ex. Adding more face-to-face meetings would improve communication and build trust.) For the interview project, the last paragraph should include your suggestions to future students to improve their interviews.

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