Chapter 2 Review Questions – 1,3,5,7,&10 1 answer below »


Why is peddling or "publishing products" inconsistent with the marketing concept?


Describe the importance of personal selling as a part of the marketing concept.


Diagram and label the four-concept Consultative Sales Presentation Guide.


Briefly describe the evolution of partnering. Discuss the forces that contributed to this approach of selling.


Explain why the ethical conduct of salespeople has become so important today.

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