This week one focus area is market research. The weekly exercise gave you an opportunity to conduct market research from the buyer side. For your posting, conduct research citing source and answer the following: What benefits are there to conducting market research and what are the consequences of not doing so in advance of making a purchase? Be sure to site your source. Note, this is different than the research for your assignment, it is research about market research.
As a bonus, here, an entertaining video clip addresses marketing failures from the seller side which does market research related to customers and their interests, desires and needs. View the presentation from the perspective of how the consequences of inadequate market research might have contributed to the failures.
Top 10 Marketing Fails: Coke, Ford, Netflix (Links to an external site.)Links to an external site.
Needs help with similar assignment?
We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper
Order Over WhatsApp
Place an Order Online